![]() Notably, it’s not the first: I’ve confirmed TikTok has actually secured other major labels but has been restricted from going public on the details. ![]() The news is significant because this is the first major music licensing deal announced by TikTok as part of its wider efforts in the music industry. It has inked a licensing deal with Merlin, the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available. And today it’s announcing a deal that helps pave the way for a global launch of it. TikTok, the fast-growing user-generated video app from China’s ByteDance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. ![]()
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